Journal of Advertising
  • Journal of Advertising
  • Journal of Advertising

Journal of Advertising


₱ 68,780

Price displayed is for 1-year subscription with free delivery to Metro Manila only.
To get a quote for provincial orders, please add this item to cart and checkout. Price is subject to change without prior notice.
Normal processing for local publications subscription takes about 6 to 8 weeks and for foreign publications subscription, processing is about 12 to 20 weeks.

The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.

Reviews (0)

Write a review

Note: HTML is not translated!
    Bad           Good