Communication Arts is read by graphic designers, creative directors, art directors, multi-media professionals, photographers, and illustrators. They are skilled advertising and design professionals at the height of their careers. They specify paper for annual reports; create corporate identities, company brochures, letterheads and other literature; they buy stock images and hire photographers and illustrators to help shape their work; they make commercials for TV, radio and print; they design Web sites and CD-ROMS and create interactive kiosks. They are saavy and educated consumers of technology. They use top-of-the-line photography equipment. They are also consumers of well-designed lifestyle products and innovative office and home furnishings.