Journal of Marketing
  • Journal of Marketing
  • Journal of Marketing

Journal of Marketing

INFO

  • - Product Code: 6 issues per year
  • - Availability: In Stock
₱ 40,510

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Normal processing for local publications subscription takes about 6 to 8 weeks and for foreign publications subscription, processing is about 12 to 20 weeks.
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This journal, like a few others previously listed, is an academic publication that is primarily written for upper-level marketing students and faculty. The articles average around 15 pages each, are usually reviewed by a "blind" process, and are well researched and documented. Guidelines for manuscripts are available on the Web site.
The journal also provides book reviews and a somewhat unique "Marketing Literature Review," based on a selection of articles from a comprehensive business literature database ABI/Inform. Marketing-related abstracts from over 125 journals (both academic and trade) are reviewed by the Journal of Marketing staff.

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