Journal of Public Policy and Marketing
  • Journal of Public Policy and Marketing
  • Journal of Public Policy and Marketing

Journal of Public Policy and Marketing

INFO

  • - Product Code: 2 issues per year
  • - Availability: In Stock
₱ 17,130

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Journal of Public Policy & Marketing is a forum for the findings, research, and discussion of marketing subjects that relate to both industry and government.
  • Editor & Staff Contacts
  • Associate Editors
  • Editorial Review Board
  • Previous Editors
  • JPP&M Topics
JPP&M serves a growing interest group and illustrates the contribution that marketing plays in the legal and regulatory venue. Published every six months, JPP&M’s peer-reviewed articles help marketing professionals, professors, and students keep abreast of the latest government regulations and legal standards regarding marketing practices. Every article, written by scholars from fields such as economics, consumer affairs, government, marketing, and public policy, contains new perspectives, empirical results, and research methods. JPP&M also seeks to publish careful analyses of how well consumers’ needs are being met as they strive to improve the quality of their lives and make efficient choices against a backdrop of sophisticated and innovative marketing activity.

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